What is an Incarnational writing company anyway?

Simply stated, an incarnational writing company is one whose philosophy is based on principles derived from the Incarnation. The idea behind this comes from the Bible.

In St. John's gospel we are told that God wanted to communicate his Word to the world, but the world could not comprehend Him. In order to reveal himself, God's Word became a man like us.

St. John writes "the Word became flesh and dwelt among us." By becoming human, the invisible God, who was utterly incomprehensible to men, becomes knowable in a way that was impossible up to that point.

This process of becoming flesh, or Incarnation, establishes the principles that are at the heart of wordSwell's writing and business philosophy.