Communication is communion

The second principle is contained in the expression "dwelt among us." It takes us beyond mere understanding to something even more profound: communication.

The original Greek of the phrase quoted above is better translated as "pitched his tent with us". But what does it mean to "pitch your tent" with others? It means that you enter into a relationship with them. In a sense, you become one of them.

This idea of communion, oneness, is hidden in the word communication. When we communicate, we want more than to be understood; we want to be known. True communication is personal. When we put our words hoping to be heard, we are really presenting ourselves and hoping to be known.

Speak the Language of Your Audience

The first principle is that, if you want to get a message across, you must speak the language of your audience.

It's not enough to be heard. You must be understood. A product or service may be brilliant, but if the people you want to reach don't understand you, what difference does that brilliance make?

As a company, you need to "become flesh" to your customers so that they can know you and know how you can help them.

What is an Incarnational writing company anyway?

Simply stated, an incarnational writing company is one whose philosophy is based on principles derived from the Incarnation. The idea behind this comes from the Bible.

In St. John's gospel we are told that God wanted to communicate his Word to the world, but the world could not comprehend Him. In order to reveal himself, God's Word became a man like us.

St. John writes "the Word became flesh and dwelt among us." By becoming human, the invisible God, who was utterly incomprehensible to men, becomes knowable in a way that was impossible up to that point.

This process of becoming flesh, or Incarnation, establishes the principles that are at the heart of wordSwell's writing and business philosophy.